James "Jimmy" Hinton II

James "Jimmy" Hinton II, 55, of Little Rock, Arkansas, transitioned on [date). Jimmy was born to James Hinton, Sr. and Bonnie Mumford Hinton on October 2, 1968 in Little Rock.
Jimmy graduated from Little Rock Hall High School, where he excelled in basketball, and furthered his education at East Carolina University in Greenville, North Carolina and Lamar University in Beaumont, Texas. While in attendance at East Carolina University, Jimmy pledged Kappa Alpha Psi and continued his fraternity fellowship throughout his life.

Jimmy had several and varied occupations before finding his calling as an evangelist and motivational speaker and the founder of Keep It Real Ministries. Starting in 2017, Jimmy hosted a "Keep It Real" online Facebook ministry that attracted thousands of followers across the country and popularized his catchphrase "U C Dat." Through his personal testimony and his engaging style, Jimmy sought to empower others to make better choices and to follow God's purpose for their lives. Jimmy was baptized at Little Rock's Mount Zion Baptist Church and deepened his belief in God and God's ways as a member of Grace Temple before founding Keep It Real Ministries.
Jimmy was full of life and loved dressing to impress. He possessed a colorful sense of style that was enhanced by the confidence and authenticity with which he carried himself. At the same time, he remained grounded and was never forgetful of people in his life who were dear to him.

Jimmy is survived by his wife, Tamara Townsend Hinton; children, James "Trey" Hinton IlI, Zelenka (Zimmy)Herts, Daytrel Herts, Lyndon (LJ) Hinton, Tamarcus Townsend, and Ronald Ross; mother, Bonnie Mumford Hinton; brothers, Brian Hinton, Kevin Hinton, and Keithan (Keedy) Pennington; godmother, Dr. Katherine P. Mitchell; god sister, Barbara Peters; and a host of beloved  aunts, uncles, nieces, extended family and friends.


The family would like to extend their gratitude for the many condolences and expressions of sympathy and support during this difficult time

To send flowers to the family or plant a tree in memory of James "Jimmy" Hinton II, please visit our floral store.